I've been thinking about why we dress our pets.
Not functionally, I mean, why we actually do it.
Because it's not about them.
It's about what we're saying about ourselves. About the world we want to exist in. About the image we're building of who we are, extended to every living thing around us.
Fashion is that way. It always has been.
But with pets it gets even more interesting because there's no pretense. A person might dress up to impress someone, to fit in, to play a role they think they should play. But with a pet? It's pure. It's the you that you actually want to be, reflected back.
That's why you see it everywhere now. It's not just fashion trickling down. It's identity becoming visible in the smallest, most honest way possible.
A luxury brand pet accessory isn't about the pet. It's about someone saying: "This is what I value. This is my aesthetic. This is my world, and everything in it reflects that."
The same way a woman's wardrobe does. The same way a man's choices do.
And here's what's happening in the market: brands are finally catching on that Pets are extensions of their owners' identity.
So when someone invests in their pet's presentation, they're not being frivolous. They're being intentional.
They're saying: "I don't just have taste. I have a vision. And it extends everywhere."
That's not a niche market anymore. That's a worldview.
